Engagement Rate Calculator
Measure how strongly an audience interacts with a post or campaign.
What this tool does
This tool helps clients understand whether the audience is merely seeing content or actively engaging with it.
How to use it
Enter impressions or reach plus total engagements such as likes, comments, saves, shares, or clicks.
How to read the result
The engagement rate makes it easier to compare posts, creators, and channels using one understandable metric.